National Bridal Sales Event
July 1st-31st
Reasons to shop this event:
Hundreds of gowns marked down to $499-$999, that’s up to 80% OFF!
Shop the inclusive selection: Sizes 0-38 in stock
Save on Accessories as well, such as veils, headpieces, overskirts, gloves, and more!
You can shop both our clearance and special order selections.
We offer a diverse selection, from clean and classic to couture, black wedding gowns to romantic ballgowns.
Book any of our
Bridal Appointments from 7/1-7/31 to shop the sale!
“My consultant listened to what I wanted and pulled some amazing dresses! I went while they had their sale, and ended up finding my dress off the rack on sale but she was amazing though it all!! She pulled dresses from what I seemed to like and was very respectful of my budget! She first went through the sale rack before pulling stock dresses but she was great and it was a great experience! I never felt pressured and she was a champ with getting me in and out of dresses quickly and smoothly. I am a curvy bride and they had samples of dresses that fit when I tried them on and I was able to get into and really see how they would fit.”
“My stylist was an absolute angel to work with. I walked into my appointment, very nervous, with low expectations and not expecting to find anything that I liked. Olivia made the whole experience comfortable, fun and painless! She did an amazing job at showing me so many beautiful dresses, all within my style and budget. I ended up saying “yes” to the dress & was able to bring home the dress with me the same day!”
Make the Most of Your Wedding Gown Sale Experience
Shopping a wedding gown sale can be overwhelming, but with the right approach, you'll find your dream dress at an incredible price. Come prepared with your thoughts on how you want to feel on your wedding day, preferred silhouettes, and an open mind – sometimes the most stunning gown is one you never imagined yourself wearing. Bring only your most trusted advisor (too many opinions can cloud your judgment), and consider booking an appointment early in the sale period when selection is at its peak.
Don't get fixated on size tags – focus on fit and alterations potential instead. Many brides find their perfect gown in a size up or down from their usual, and our expert seamstresses can work magic with the right dress. Our sale includes both stock gowns and brand-new inventory, so you'll find options in excellent condition at incredible prices. Most importantly, trust your instincts – when you find "the one," you'll know it, regardless of whether it was on your original wishlist.
Budget strategically beyond the dress price – factor in alterations, undergarments, and accessories when setting your sale budget. A $500 gown that needs $300 in alterations might not be the better deal compared to a $700 dress that fits perfectly. There will also be sales on accessories such as veils, jackets, and more. You will get the most bang for your buck at this sale.
“We went to Bridal Chateau on Saturday July 12, 2025. It took my stylist all of 3 dresses to find me THE DRESS!!! She listened to my likes and dislikes and helped me find the wedding gown of my wildest imagination. It was really fun, easy, and no stress. I would recommend anyone to go here for their wedding dress. This was my one and only appointment. I also loved the decor of the shop and how my family and I were served champagne. It was so awesome and I will always remember how she and the staff made my day special. Not to mention, I got a stellar deal. I wasn’t expecting a deal, but I sure got one! Who doesn’t love to save a few $$$ during their wedding planning!”
“I had an appointment yesterday. My stylist was amazing and I found the dress of my dreams! She pulled so many options, all with qualities that were non negotiable for me! I have been to 3 other shops in the area, and this was the first shop to have almost 10 dresses with all the qualities I wanted. She had the best eye and really saw my vision. She also kept the dresses within my budget, and I ended up saying yes to the most beautiful dress that was on sale!! I was starting to get discouraged thinking that I wouldn’t find my dress until I went to Bridal Chateau. They have such a large selection and range of prices, and so many affordable dresses! I recommend to any bride in the area and highly recommend Caroline! Thank you Caroline & Bridal Chateau for helping me find the dress of my dreams after months and months of searching! 🤍🥹”
