We know What Matters

Experience, selection, Value

With 500 gowns in stock in sizes 0-40,

The Perfect wedding gown
everyone will be talking about

Every gown in our Williamsville, NY showroom holds a story, waiting to be entwined with yours. From classic silhouettes that evoke timeless elegance to contemporary designs that push the boundaries of tradition, our carefully chosen selection ensures that every bride discovers the gown that truly speaks to their heart. Our All-Size Bridal gown selection and colors we offer allows each bride to find their dream dress in one exhilarating shopping experience.

“I had the most amazing experience here! After not feeling comfortable at a previous place, Olivia was everything. She listened to everything I had to say and never rushed me out of a gown. She found me the most perfect dress after only trying on a few. After I found the one she let me stand there and adore it for as long as I wanted.  It was truly the best experience ever, I couldn’t recommend this place enough!” Emily C.-Grand Island, NY
Our Sottero & Midgley collection is affordable luxury. This stunning ruffled satin tiered skirt dress can be interpreted as a boho bride, industrial bride, or a princess bride. We love the versatility!

Meet Our designers

From highly advertised and sought after labels to gowns that we work closely with Indie designers and factories, allows us to provide our Western New York brides with a wide selection of styles.

The stunning Sottero and Midgley POSITANO gown, with a sweetheart strapless bodice and flattering beading following the lines of the body on this fashion forward wedding gown.

Sottero & Midgley

Fashion forward, trendy styles for the Modern Bride

We offer our WINONA Rebecca Ingram wedding gown in petite bride, mid-size bride, and plus size bride sizings. S

Rebecca Ingram

Dreamy styles designed to be budget conscious

Build your own wedding gowns by picking all the details you are looking for in yur clean and classic bridal gown.

A La Carte

Choose your own silhouette, closure, fabric, and details!

A long sleeve, crepe wedding gown worn by a bride in Bridal Chateau. Elegant draping and daring front slit complete the look of this wedding gown.

Olivia Gray

Our stunning house brand of customizable styles

This MORILEE bride is wearing a long sleeve wedding gown. This lace ballgown is the epitome of class and elegance. Look like royalty on your wedding day!

MORILEE

Versatile collection of gowns to suite any bride’s needs

A stunning Evelyn Bridal Crepe wedding gown featuring linear beading and delicate lace details.

Evelyn Bridal

Beautiful bridal gown styles with elegant details

Our plus size brides have an amazing selection of gowns to choose from. This flirty Maggie Sottero ballgown wedding gown has off the shoulder straps and a front slit.

Maggie Sottero

Romantic and Whimsical styles with an amazing fit

Our Julietta collection is a constructed specifically for the plus size bride in mind. Intricate details and flattering silhouettes cut in Women's wedding gownsizing.

Julietta

Elegant and fashion focused plus size wedding gowns

Kenneth Winston builds a stunning couture bridal gown collection. Highlighted is a billowing ballgowns with long sleeves on a desert backdrop.

Kenneth Winston

Exquisite, couture gowns, intricate beading and details

A plus size bride wearing an off the shoulder tulle ballgown with thigh high slit
Three different size brides all modelling the same Rebecca Ingram weddig dress plus size bride, petite bride, mid-size bride
A sparkly ballgown by Maggie Sottero designs that features a cuffed top creating a modest strapless neckline.
A plus size bride wearing an aline wedding gown with tank style shoulderline and lace trailing down
A petite bride walking through the desert in a long sleeve chiffon wedding gown
Couture styling in this fitted satin mermaid wedding gown by Maggie Sottero designs.
A stunning mid-size bride and a plus size bride modelling the same wedding gown by Maggie Sottero designs
A fashion forward Sottero And Midgley couture wedding gown featuring a full lace ballgown skirt with crossover thigh high slit.
Two brides looking lovingly at each other, one wearing an off the shoulder lace ballgown , the other a fitted tank wedding dress, both by Maggie Sottero designs. We believe in Love and gay weddings are celebrated at our boutique.
Plus size brides can enjoy shopping through our couture selection of bridal gowns. Shown is the Sottero & Midgley CYPRUS gown, which is a strapless ballgown wedding dress made of a stunning Rose Gold jacquard fabrication.
Our house brand, Olivia Gray, allows us to complete a well rounded collection of wedding gowns, offering silhouettes from clean and classic, to lace ballgowns.
A stunning plus size bride wearing a fitted mermaid wedding gown in a champagne glitter by Maggie Sottero.
High - Rebecca-Ingram-Winona-A-Line-Wedding-Dress-23RK688B01-PROMO3-BLS-Curve.jpg
A modest wedding gown with raised neckline and LDS friendly cap sleeves. This Ivory glitter ballgown is perfect for the modest New York bride.
A petite bride having a destination wedding elopement out in the desert wearing a Maggie Sottero chiffon bridal dress with cowl neckline
A stunning beaded and embroidered Sottero & Midgley gown with a subtle dash of sultry with a front keyhole cutout in the bodice.
A plus size bride is showing off the bow on the back of her satin ballgown by the Julietta collection by Morilee.
A stunning full ballgown by Morilee adorned with 3d florals all over. Twirl into your wedding day in this stunning dress.
A stunning Aline Maggie Sottero wedding gown with large scale boho florals scattered throughout the bodice and the skirt
Our plus size brides love the amount of styles and selection they have to shop through. This lace halter Rebecca Ingram wedding gown features a chiffon skirt and front slit.
A bride standing in her favorite Olivia Gray bridal gown at the most size inclusive bridal shop in Buffalo, NY. The high neck lace neckline flows into a fitted crepe skirt, adorned with lace appliques.

When ever you are ready to find your gown! We’ve set our boutique up to be able to accomodate any time frame. We’ve had brides purchase from 5 years out to 3 hours before the ceremony. Housing over 400 gowns in sizes 0-40 allows any bride to come and take home a gown that day if they wanted to. Special order gowns can take anywhere from 4-8 months, so we’ve created a quick reference guide to your options based upon when you decide is the right time to shop for you!

“Olivia was an absolute angel to work with. I walked into my appointment on Saturday, very nervous, with low expectations and not expecting to find anything that I liked. Olivia made the whole experience comfortable, fun and painless! She did an amazing job at showing me so many beautiful dresses, all within my style and budget. I ended up saying “yes” to the dress & was able to bring home the dress with me the same day!” 
Samantha N.-West Seneca, NY

When Should I shop?



A black and white graphic showing your options on the bridal gown ordering timeline.
A bride wearing a lace fitted Morilee bridal gown laying on a bench in a wedding photo bus.