The most beautiful thing you can wear is confidence

Exclusively focused on Bridal Gowns stocking sizes 0-40

Embracing Every Bride - Confidence, Inclusivity, & Elegance in Every Size

Our focus is on the bride…ALL BRIDES! We have curated a diverse selection of gowns to accommodate many different bridal vibes. From highly sought after designer gowns to exclusive Indie brands and private labels, we work closely with our partners to bring the right selection to our Buffalo Brides.

  • 500 Gowns IN STOCK

  • In store sizes range from 0-40

  • Gowns typically ranging from $1000-$3500

  • Take your gown home that day if you have a quick wear or Special Order

A picture of three different size brides all wearing the same dress showcasing our size inclusivity.
A bride in her bridal gown shopping experience in a VIB champagne appointment at our bridal boutique in Williamsville, NY

We offer personal and private showrooms in our boutique. This allows us to offer our brides personalized and upgraded experiences without feeling like you are shopping next to another bride.

Upgrade your appointment for more guests or champagne. Check out our appointment page for all of your options!

Wedding gowns

From classic to daring, highly advertised or private collections not seen in every boutique, we have gowns to suit many types of brides. Majority of our gowns are in the $1200-$2500 price range.

Plus size bridal

We take size inclusivity seriously, which is why over 1/3 of our inventory runs in sizes 18-40. Shop the largest selection of plus size bridal collections in Buffalo, NY!

black gowns

No two brides are alike, so why shop somewhere that will treat you cookie cutter? We carry a wide selection of black and alternative wedding gowns in store.

No Bride left behind

A bride with down syndrome wearing a Rebecca Ingram wedding gown, holding a bouquet of pink and green flowers, standing in front of a mirror.
A bride in a wheelchair wearing a Maggie Sottero wedding dress, showcasing our accessible showroom.

Join us in our elegant showroom to shop for your perfect wedding dress! We offer several different shopping options, featuring personal and private showrooms and upgrades, such as champagne. Our showroom is accessible and our staff trains on how to best help clients with a diverse set of needs.

Say Yes to the Request! Please let us know if you or anyone in your group has any special requests or accessibility needs so that we can create a tailor-made experience that will excite and delight you! Planning a wedding can be stressful, but shopping for your wedding dress should be filled with joy, not fear.

The icing on the cake

Whether you purchased your dress with us or not, we would still love to help
with all the little details before your walk down the aisle. Transform your look with
hand-selected accessories from jewelry, veils and headpieces, capes and overskirts,
detachable sleeves and more. We offer custom denim and vegan leather jackets,
and even offer gown preservation. Let us be here for as much or as little
styling as you need.

Jackets, sleeves, Jewelry, veils, and more!

We preserve gowns purchased anywhere!

A bride with curly wild hair laying across a bench wearing a chiffon wedding gown in front of a beach.

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Two brides wearing wedding gowns in our bridal shop in Buffalo, NY